The Guardian May 26, 2004


ABC forced to fund witch-hunt against itself

Peter Mac

The management of the Australian Broadcasting Corporation has 
been directed to commission a private firm to monitor so-called 
political bias in ABC broadcasts.

The project has all the hallmarks of a witch-hunt. The firm in 
question will be assessing not only the words used in news and 
current affairs broadcasts until the coming federal elections, 
but also their mood, emphasis and intonation, in order to 
determine which side of politics benefits from the coverage. And 
funding for this gross and dangerous waste of public money will, 
of course, be drawn from the ever-diminishing resources of the 
national broadcaster itself.

The object of the exercise is clearly to ensure that the ABC 
offers no criticism of the Howard Government, its policies or its 
political alliances. It is also aimed at providing the Liberals 
with material to mount further attacks on the independence and 
even future of the public broadcaster, particularly if it were 
re-elected.

Until now an ABC "in house" team has monitored the ABC's 
performance with regard to allegations of bias. This arrangement 
was criticised by the former Minister for Communications, Richard 
Alston, after he twice failed to prove that the ABC had been 
guilty of bias in its coverage of events leading up to the 
beginning of the war in Iraq last year.

Alston has since left parliamentary politics, but his obsession 
with muzzling and destroying the public broadcaster continues — 
as the ABC's Media Watch program described it — "beyond the 
political grave".

It was Alston who originally proposed the monitoring of the ABC 
by private consultants. His former chief of staff, David Quilty, 
revived the idea in conversations with an ABC Board member, 
Maurice Newman. Newman raised it with the other conservative 
Board members, including the government's latest appointee, Ron 
Brunton, and persuaded the Board as a whole to accept the idea. 
The Board then directed the ABC management to hire a private 
media monitoring company to do the job.

It has been estimated that the exercise will cost the Australian 
taxpayers $200,000.

Privatisation by stealth

Mind you, the government seems intent on making other areas of 
the ABC turn a handsome profit, even if it means ditching some 
fundamental principles of the national broadcaster's charter of 
operations.

One such commitment is children's television. The ABC's 
children's TV department was originally set up with the specific 
intention of developing quality children's programs. In this it 
has been highly successful, having won awards for its work in 
this field, such as the popular series Playschool and the 
internationally famous Bananas in Pyjamas.

But this, it seems, is not good enough for the Howard Government 
or the ABC Board. What is needed is commercial success, not 
quality broadcasting, they say! From now on ABC children's 
programs are to be provided by outside contractors, and decisions 
about program selection are to be made not by the children's TV 
department on the basis of quality programming, but by the ABC's 
commercial arm, ABC Enterprises on the basis of profitability.

ABC Enterprises was originally set up as an adjunct to the other 
ABC departments in order to provide supplementary funding for ABC 
projects. However, it now appears to be calling the tune for 
children's TV, and the dominant principle of commercial 
profitability will undoubtedly be extended to other areas of ABC 
broadcasting as well.

And just to help them on their way, the government has allocated 
ABC Enterprises a fat $5 million for the purchase of children's 
programs this year.

The president of the community group Young Media Australia, Jane 
Roberts commented bitterly, "It is very worrying that ABC 
Enterprises now appears to be in charge of what is coming on to 
our screens for children and not the children's TV department, 
which has a wealth of experience and a proven track record when 
it comes to high quality, educational, and appropriate programs 
that parents and educators in this country have come to trust and 
love".

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